Video Camera capable of 720 x 480 resolution
Proper lighting, at least 2 floodlights
Stable tripod – PLEASE NOTE: Handheld videos will be rejected
Always shoot your product using landscape format, do not rotate your camera into portrait format and try to flip the video. For a wide product, set the camera horizontally with the tripod. When shooting a tall product, zoom into the item rather than showing it full length with lots of dead space on the sides. Then set the camera on the tripod and pan up smoothly. This will alleviate the need to crop out unnecessary background elements. See the sample video below for reference.